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Listen to our interview with Florence
Florence Charron is the OG Activator of the entire project, and the designer whose vision shaped every room at La Maison Ralia. As the founder of Indee Design, the Montreal interior design firm behind the building project, Florence has earned awards for her commercial and residential work and is recognized for the sensory, aesthetic, and ergonomic quality of every space she touches. Specializing in wellness spaces, she is known for an emotionally attuned approach and a love of bespoke detail. For La Maison Ralia, Florence and her team imagined a hotel that welcomes, inspires, and soothes, where light, texture, and spatial flow all invite relaxation and reconnection. Beyond designing every room, Florence personally activated a mirror in the event space, a small, deliberate gesture that anchors her presence in the room where so much of our community gathers.
Quick Links
Human Design Profile: Manifesting Generator
Best way to connect with Florence: @indee_design on Instagram
Best way to follow her work: Indee Design — @indee_design on Instagram
Mini Tipi at La Maison Ralia: Mini Tipi blankets are featured in rooms throughout La Maison Ralia because we believe in furnishing our hotel through Canadian makers who carry meaning into their craft. Mini Tipi is a women-led, Indigenous owned company whose blankets tell stories rooted in this land, and each one carries a piece of that story into the rooms it lives in. Browse the collection at minitipi.ca.
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Rooms designed by Florence Charron of Indee Design. Every room at La Maison Ralia was designed by Florence, whose vision holds the architectural and sensory through line that runs across the entire building.
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About the Activator Program
The Activator Program is the heart of what makes a stay at La Maison Ralia different. Every room in our hotel has been designed by Montreal's own Florence Charron of Indee Design, then handed over to a local Activator, a Montrealer whose work, energy, and story shape the soul of the space. Each Activator walked their own Human Design journey to arrive at the decisions they made for their room, so when you stay with us, you are not just sleeping in beautiful surroundings, you are stepping into a curated expression of a real person, their craft, and their gifts to this city.
We chose this model because we believe regenerative hospitality starts with relationship. Featuring Montreal makers, healers, designers, and founders inside our walls is how we keep the local economy circulating, invite guests into genuine connection, and honour the philosophy that has shaped Ralia from day one: we are inviting you to the table. Explore the rest of our Activator blogs to meet the Montrealers behind each room, and discover the businesses we want you to fall in love with too.